I love the phrase 'bagging and tagging'- like she's a scientist measuring the wolf population. I want a 'Save the Vampires' sticker for my car. Ok, I don't like bumperstickers, but I would slap on a window decal in a heartbeat.
Normal is so overrated.
Fourth, I just read Lips Touch, Kiersten's latest book recommendation, and I loved it. I wished each of the three stories was a full length novel, actually. And the art inside was gorgeous. Which makes me trust her a little. Maybe she knows what makes a good book. We shall see.
There've been some good blog posts out there on branding. Try here with Tribal Writer and here at the Querytracker.net blog.
Anything else to add, blog friends? What makes you want to read someone's book/stalk them in a totally fun and lighthearted way?