Thursday, May 27, 2010

Branding: This is How it's Done.

So this post was supposed to be a quick plug for PARANORMALCY, so I can have a chance to win a free copy. But then I was thinking- why do I even want this book? I mean, no one I know has read it, unless you count Kiersten and I don't really know her, and she's a bit biased, isn't she? I mean, she could be just telling us it's a great book.

So what am I basing my hopes about this book on? First, Kiersten's blog is hysterical. She comes across in a very real way, and I think we could be friends in real life. (And I want you, dear blog friends, to know that we are friends. I love when you say hi.)

Second, the cover. Nice dress, the grass seed things in the foreground, the stormy clouds in the background. Just kidding. The real hook for me is a nice girl next door outside in a storm. There's conflict. And it fits a genre I already like.

Third, the blurb.

Sixteen-year-old Evie's job is bagging and tagging paranormals. Possessing the strange ability to see through their glamours, she works for the International Paranormal Containment Agency. But when someone--or something--starts taking out the vamps, werewolves, and other odd beasties she's worked hard to help become productive members of society, she's got to figure it out before they all disappear and the world becomes utterly normal.

Normal is so overrated.
I love the phrase 'bagging and tagging'- like she's a scientist measuring the wolf population. I want a 'Save the Vampires' sticker for my car. Ok, I don't like bumperstickers, but I would slap on a window decal in a heartbeat.

Fourth, I just read Lips Touch, Kiersten's latest book recommendation, and I loved it. I wished each of the three stories was a full length novel, actually. And the art inside was gorgeous. Which makes me trust her a little. Maybe she knows what makes a good book. We shall see.

There've been some good blog posts out there on branding. Try here with Tribal Writer and here at the blog.

Anything else to add, blog friends? What makes you want to read someone's book/stalk them in a totally fun and lighthearted way?


  1. Oooh, I still want to read Lips Touch, and I'm excited for Kiersten's book too.

    Oh, and thanks for linking to the QT blog! :)

  2. No, thank you, Elana. I have to study this stuff because it doesn't come naturally;)

  3. That's not 'No thank you', as in I don't want anymore creamed asparagus, but thank you for asking. It' 'No, thank you,' as in don't thank me, I thank you.

  4. Kelly,
    Did you see the link on Kiersten's last post (or close to last post) where you can read the first chapter of the book? I kind of skimmed it. Looked pretty clever. I liked the premise -- and I liked that the vampire's name was Steve. LOL!


  5. It's a fantastic cover. I'd be ecstatic if I were Kiersten - for a lot of reasons:)

  6. Amy- No, I didn't catch that link. I was off the computer for most of our vacation to the beach (and chastised if I broke down and checked my email!) so I've been spotty catching up. I'll find it! Thanks!

    And Krista- ecstatic. Exactly. It is an awesome cover. I have some ideas of what I'd like mine to look like, and it would be so cool to see something really real like that for my book. I think I would pet it and have t shirts made and everything. And then I would give them away to loyal followers of my blog;)